PRIME is the only national organisation dedicated to helping people aged over 50 to set up in business. We are a not-for-profit company whose aim is to release the untapped potential of 50+ enterprise. While this may not be the route for all, we believe that everyone should have the opportunity for self-fulfilment and independence that working for oneself can provide.
Who does PRIME help?
In Britain there are 3.6. million people aged 50-65 (and twelve million over 50) who aren’t earning an income. This is often not by choice. Since 60% have only their state pension for retirement, many live in poverty. PRIME is here to empower them to help themselves.
What does PRIME do?
Through the PRIME campaign we encourage those over 50 to:
consider the possibility of self-employment or starting a business find a local organisation that can give them initial business help and advice free We also try to persuade politicians and decision-makers to broaden the options for this undervalued section of society – and to tackle the barriers they face.
Through the PRIME partnership we liaise with agencies working in the field of business support. We encourage them to:
publicise the message that they provide help for over-50s who are starting out continuously review and improve the service they offer learn about new ideas and practices relevant to this age group We also work with Regional Development Agencies, through a network of PRIME regional managers and organisations supporting the over-50s, to improve opportunities across the country.
Through the PRIME understanding we:
provide a focus for research into 50+ self-employment and enterprise assemble knowledge and best practice guidelines to influence decision-makers explore and disseminate new thinking as it evolves Why is PRIME so necessary?
It’s a waste of resources, energy and experience for so many millions in this age group to stand reluctantly outside the economic mainstream. Particularly since – when given the encouragement to go into business – they’re more likely to succeed than anyone else.
Self-employment can offer personal dignity, financial independence and individual satisfaction. Only PRIME is single-mindedly committed to helping those over 50 achieve all this.
Opportunities within PRIME
Click here for current vacancies within our organisation.
Status
PRIME is formally The PRIME Initiative Limited (TPI).
It is a not-for-profit private limited company with charitable objectives, which are reflected in its Memorandum and Articles. TPI was incorporated on 21 March 2001 (Certificate of Incorporation No. 4184314).The PRIME Initiative Ltd is a Company limited by guarantee, No. 4184314 Registered Office Walkden House 3-10 Melton Street, London NW1 2EJ Wholly owned by Age Concern England Registered Charity No. 261794.
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PRIME is supported by:
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